Firstly, improving quality of the products is an effective way appeal to more consumers. More precisely, if the factory is closed to the school where the students are the targeting market, the time 10 and the cost on transportation will reduce obviously.
Britannia is among the fastest turning FMCG companies in the last two old ages. The roundness communicated the value of nature Eat Healthy, Think Better. During the developmental process, care had to be taken to ensure that there was adequate representation of all social economic strata in urban and rural India, for 'Britannia' as a brand, cut across a cross-section of consumers.
As being the first India biscuits company, Britannias first step in the society food industry has significant influences on the market and followers, especially the potential risks, for example, how to attract customers and how to make a strategic marketing plan successfully.
For example, the company can improve the taste of the biscuits or add more minerals into the healthy food.
The movement offered the company an awareness of the widespread national problem of malnutrition and ambition to extend the brand.