I think people want to know where the product is made and some personal information about the creator. Often included in products for dry skin. But still no company has introduced any soap only made for men. It is noted as a brand that pioneered female celebrity endorsements.
Recommendations Above all, from this exploratory study we can recommend that, within the conscious or unconscious mind consumers basically need two kinds of soaps which are antiseptic soap for the protection from germs and beauty care soap for beautification. Again, if it is negatively manipulated then the parent brand might lose their loyal customers.
However, today brand is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more.
At the end, there is a requirement for further survey in all over Bangladesh and immense quantitative analysis before launching this new kind of bath soap. It requires problem identification, sample selection, market analysis, data analysis, data evaluation and interpretation through various numerical and statistical techniques and packages, and finally presents an understandable report to the audience.
The main weaknesses of Kool Body Soap are as follows: Lack ness of research data to improve the product features, like quality, shape, color, fragrances etc.
It further differentiates these segments into Socio Economic Cluster SEC which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. Powerful brands can drive success in competitive and financial markets, and indeed become the organizations most valuable assets.
Health soap -Health soaps markets are covering huge ground for business. Stories really do sell products just as much as the packaging.