You must also be aware of places that are regularly affected by such natural disasters as typhoons and earthquakes. When these types of events happen, they can wipe out your entire customer base in a country or halt their purchasing power for extended periods of time, drastically impacting your business.
This system involves numerous independent and interdependent players and activities. By comparing the similarities and differences between domestic and international marketing needs and planning requirements, then the organisation is in a better position to isolate the key factors critical to success.
If you have your money tied up in a foreign currency and economic events fall just right, your company could stand to lose millions. In addition to geographical sub-cultures, cultural sub-sets will often be created by, for example, different racial groups within a country, such as the Chinese in Malaysia and Mexicans in the USA.
Sometimes an intermediary may provide export services in an attempt to reduce their own costs on the export of their own produce by acting as a representative for other organisations.
Sub-cultures within countries have become prime targets for many marketers. Computers in agriculture and other applications are used universally with IBM and Macintosh becoming household names. For example, attitudes towards body hair differ between even relatively geographically proximate European countries.
If you manufacture a product that does not hold up well when constantly subjected to periods of high heat, you might want to consider that carefully before marketing your heat sensitive product internationally to such places as Saudi Arabia.
In analysing behaviour one has not to generalise. These facilitated the development of a diversified product range, all year round supply and better qualities due to labour intensity at harvest time.